Search Engine Marketing

According to Forrester Research, over 80% of Internet users utilize search engines to find Web sites. Another study, by Jupiter research, shows that Internet users ranked searching as their most important online activity, awarding it a 9.1 on a 10 points scale - the next most important activity ranks only 6.3. These numbers speak for themselves. Having a good "presence" on search engines can really boost the effectiveness of your Web site.

We believe that the best search engine marketing strategy consists on having a great Web site that is optimized for search engines. Please see our search engine optimization section for more details.

However, depending on the number and competitiveness of the keywords that better describe your business, it is not always possible to get a great ranking for all your of keywords just with search engine optimization. For those (not rare) cases, we suggest the use of searching engine marketing strategies.

Search engine marketing has two main strategies:

• Search Engine Advertising: Your ad will be posted on the first page of results when somebody queries the search engine (i.e. Google) for keywords that describe your business. You will only pay if someone clicks on your ad, and you can limit your expenses with your ad on a monthly basis.

This solution is very targeted, as people who click on your ad are already looking for the kind of product or service that you offer, and you can target geographic locations as well, if you want. We help you with selecting the adequate search engines, keywords and with creating efficient online ads for you.

• Pay-for-placement: Some search engines, like Overture, offer paid placement on their search results. Your position on the search results will depend on how much you are paying on relation to your competitors. Prices paid are shown on the listings, making the process transparent.

This kind of search engine has a growing and faithful group of users, who believe it gives higher relevancy on results. We help you on selecting the adequate search engines, keywords and by creating efficient online descriptions of your business.

Contact us for more information and get a free quote on these services.