Web Site Usability

Web site usability is a very important area that is frequently overseen by Web designers. Busy backgrounds that make the text hard to read, difficulty to navigate and find information, Web sites that don't display properly on the user's browser or computer platform - all usability issues that detract from the surfer's experience on your site.

Our Web sites are designed according to the best standards in the industry, standards which are the result of years of research done by experts on the area. We address navigability, legibility, consistency, linking, browser compatibility and other usability issues.

For example, research has shown that 79% of Web users "scan" the text in a Web site, and very few read it word-by-word. Therefore, the text on your Web site has to be adapted to generate a great "scannability", being divided in "chunks", exactly as you see on this Web site.

As for the site structure, we design Web sites "around the users", always taking in account the principal things an average user wants to accomplish on your Web site and making those things easier and faster to execute. That contrasts to many company's Web sites designed around the company's structure - a mistake commonly seen on the Web.

Contact us to request a free, no-compromise quote on our Web design services or to learn more about how we can help your business.